Blog #2
1 . What was your biggest takeaway or “aha” moment from the design thinking bootcamp? How did this experience impact your view of innovation or customer-centric problem solving? My biggest takeaway from the design thinking bootcamp was how important empathy is when asking questions. When I interviewed my partner about their ideal cell phone, I realized how important it was to first listen carefully and then ask open-ended questions about their personal experiences. By doing that, I discovered needs I wouldn’t have realized otherwise. My partner wanted a phone with raised edges to protect it from breaking, since they’ve had bad experiences with dropping their phone. This process helped me realize that innovation isn’t about adding big features, but about understanding how people feel about a product so it can better improve their everyday lives. 2. Referring to the shopping cart video, identify two “rules” that guide IDEO’s creative process. Why are these rules vital to innovation? Two ...