Blog Post #1
1. To me, the “jobs to be done” theory means that people don’t simply buy a product for what it is, but for the job it helps them accomplish in their daily life. It focuses on the progress a person is trying to make. For example, before swim meets, I would often “hire” a Celsius energy drink. The job I needed done was boosting my energy levels right before racing. I didn’t buy it for the taste, but because it helped me feel ready to compete at my best. Instead of focusing on things like flavor or price, I think we should think about what athletes really want, which is energy or focus. Companies should focus on those qualities to design more customer-centered products. 2. Marcel Proust’s quote relates to human-centered innovation because it emphasizes seeing familiar things in a new way and noticing details others may overlook. In the sport of swimming, “seeing with new eyes” could mean realizing how time consuming it is for swimmers to constantly put on and take off re...